Gym Monkey Clothing
There is a temptation with new businesses to try to be different when choosing a name.
Replacing S’s with Z’s maybe.
With a need to differentiate your business, not a great way to do it.
When a would-be customer goes online to search for the mis-spelt brand name, several websites come up, all selling similar products, all with similar spellings.
Now who gets the sale?
With no intention other than to simplify the look of the brand name aesthetically, in steps ‘Gym Monkee’.
Not ‘Gym Monkey’, we are ‘Gym Monkee’.
Not ‘GymMonkey’, we are ‘GymMonkee’.
Not ‘Mens Gym Monkey Leggings’, we offer 'Mens Gym Monkee Leggings'.
Not ‘Womens Gym Monkey Leggings’, we sell ‘Womens Gym Monkee Leggings’
Not ‘Gym Monkey Clothing’, we provide ‘Gym Monkee Clothing’.
Although a poor name can cost your business hard cash in the short term and possibly a loyal customers in the long term, we stick with the decision made many years ago.
Companies with boring names blend in.
They compensate with expensive advertising strategies to stand out.
Creative names naturally differentiate themselves.
They don’t have to work quite so hard to be noticed.
Choosing your company's handle is one of the most important decisions you'll make when you start a new business, as it sets the tone for all your future branding initiatives.
For better or for worse, your business name helps create a first impression with potential customers and investors, so it's not a decision that should be taken lightly.
Now that we’ve told you – you will not forget right?
Not ‘Gym Monkey Clothing’, we are ‘Gym Monkee Clothing’.
As in ‘Gym Monkee’; a person who spends all their time in the gym rather than going out.
Look it up online. Pull your dictionary.
Would we lie to you?