Beige is the Color of Indecision

Photo by Martin Widenka on Unsplash

November 03, 2022

The Timeless Allure of Beige: A Dive into its Impact and Evolution

Paula Scher, a titan in the world of graphic design, once quipped a sentiment that many of us can resonate with. But today, let's delve deep into a colour that often stands quietly in the backdrop: beige.

Beige, a colour that has graced our lives for centuries, surprisingly only received its English name in the late 19th century - 1887, to be precise. Originally coined in France, the hue has an intriguing history. Beige’s reputation is a bit of an enigma. Is it the silent, uninspiring shade some claim, or is it the epitome of understated elegance?

Pop sensation Christina Aguilera famously remarked, "I love colour - I'm not a beige kind of girl." This echoes the sentiment of many who find beige too passive or even mundane. On the contrary, many believe that beige exudes a sense of calm, offering a serene escape from the chaos of vibrant hues. Its psychological benefits are undeniable: it's soothing, grounding, and ever so sophisticated.

Why Beige Reigns Supreme in Modern Times

Why has beige seen a resurgence in its popularity, especially in contemporary design? Beyond its chameleon-like ability to fit into any colour scheme, designers are increasingly veering towards beige for its renewed, vibrant, and inviting aura. Beige isn't just a colour anymore - it's a statement. A statement that speaks of elegance without the brashness, of style without the loudness.

The Beige Persona: More Than Just a Colour

Ever thought of colours as personality types? Well, beige has one too. Those who have an affinity for beige are often seen as grounded individuals who cherish life's simple joys. Be it the warmth of friends, the comfort of family, or the peace of a quiet evening, beige personalities find solace in them.

Their calm demeanour, even during tumultuous times, is their most endearing trait. While they don't necessarily crave the spotlight, their adaptive nature ensures they have a good relationship with diverse personalities. Their dependable and methodical approach to life often makes them the go-to person in a crisis.

While beige aficionados are not known for their impulsiveness, they can be quite particular about cleanliness and order. Their intelligence shines through in their conversations, displaying a keen interest in global events and a range of other subjects. Moreover, their high empathy levels mean they're often emotionally affected by the plight of others.

Embracing the Beige Obsession

So, what's with the global beige obsession?

It's the allure of its versatility, or it's the newfound appreciation of its subtleness in an otherwise loud world. Whether it's fashion, interior design, or graphic arts, beige is proving that it's anything but boring.

In today's fast-paced world where loud and brash often take centre stage, beige stands as a testament to the timeless charm of subtlety and understatement. The next time you come across something beige, pause and appreciate its quiet beauty. It's not just a colour; it's a lifestyle, a personality, and indeed, an obsession.

Its probably the awful pictures of the Beige Tank Top product behind it's historically poor sales performance. Although the Beige Stealth Vest remains a great offering, we still have a few left in the stock room. We love the Beige Cutoff Tank Top so much that we use a few of them ourselves. And as for the Ladies Beige Striped Tank Top, it's still a classic looking top.

"Never point at anything beige and call it cool." Lea DeLaria

Lea, you're wrong.

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